5. History Graph Joining the Two Periods Brandwatch.com 2010 Presence peaks at Launch, and stabilizes quickly and is sustained "Barclays Cycle Hire is currently suspended. We will let customers know when it returns to service.." hmmm London Cycle Hire back up, rode one home from Soho->Vauxhall. Bit clunky, very heavy but not so bad!” I hired a Barclays bike out for the first time the other day, great fun but rather dull in appearance! "Schemes like the Barclays Cycle Hire project are great but some kind of helmet is surely imperative when users have to travel on such busy roads”
6.
7. Sentiment Reading - Period Comparison Brandwatch.com 2010 Launch Week 7 th Week Launch Week 7 th Week Volume peaks in Launch Week, as expected, and then stabilizes at approx. 33% of this peak by week 7 Positive and, to a lesser degree, negative feeling increases over weeks
8.
9. Week 7 – Positive feedback has grown, out-running negative Brandwatch.com 2010 Compared to Launch Week, sentiment toward the bike scheme by Week 7 has polarised to a significant degree. Volume and Sentiment profile day-by-day during Week 7
10. Topic Clouds Brandwatch.com 2010 Topic clouds present graphically the relative size of those terms, words and themes that prevail around the target subject – In this case, Boris’s Bikes
11.
12.
13. The Most Influential Sites over entire 7 week period Brandwatch.com 2010 Public feedback on Twitter , Google buzz, Facebook dominates news platforms ‘ MozRank’ measures the influence of the site, by determining the number and credibility of sites linking to it (score from 1 to 10 - 10 is best. A score of 7 is very good)
16. Twitter Focus Week 7 Brandwatch.com 2010 Though overall size of discussion has settled to approx. 30% of Launch Week numbers, the relative size of positive opinion expressed on Twitter has increased significantly. The nature of tweeting means this positive feedback is being made ‘live’ – by ‘front-line users, experiencing the bike scheme in action.
17. Twitter – Key Positive, Negative, Neutral Mention Launch Week Brandwatch.com 2010 Tweets cited here are not only highly representative of a prevailing theme, but are also influential because attracting the greatest number of followers Positive – racks empty, so popular already / “Amazing” / “Love new Barclays Cycle Hire
18. Twitter – Key Positive, Negative, Neutral Mention Launch Week Brandwatch.com 2010 Negative – Barclays sponsorship resented – Paris Velo more “elegant” / site down / racks full, no where to park
19. Twitter – Key Positive, Negative, Neutral Mentions Launch Week Brandwatch.com 2010 Neutral – “Can we have one in Brighton please?” / suggest text notification of half hour session start / bike “clunky, very heavy but not so bad!” / suggest 2 more gears. Bell…
20. Twitter – Key Positive, Negative, Neutral Mentions Week 7 Brandwatch.com 2010 Positive - so few bikes have gone missing, in contrast to Paris / Bikes are safe, so few accidents / Good web apps / users joking about trying to do jumps and tricks, docking hands free – signs of becoming enamoured?
21. Twitter – Key Positive, Negative, Neutral Mentions Week 7 Brandwatch.com 2010 Negative – hire should include helmets / Boris v. ken = bikes begrudged / No free rack spaces! / overcharging on multi key use?
23. Discussion Picture during Launch Week Brandwatch.com 2010 Below we offer example mentions typical of the most lively issues. We provide the full url for each mention, plus the prevailing sentiment reading for the issue Issue Representative site type & Full URL Sentiment Service and system glitches: “Again website unavailable” http://twitter.com/nicholasfrost/statuses/20093053592 Negative While Paris has elegant Velib, London wakes up Barclays Blue http://twitter.com/TheDmacG/statuses/19898636091 Negative Boris refunding thousands of pounds after hit by glitches http://www.facebook.com/topic.php?uid=2204609276&topic=42404&post=1065472 Negative General excitement – enthusiasm: ‘I'm really happy to say we've taken up the 'Boris Bike Challenge'! http://www.google.com/buzz/redpogo/TZeQQqyL4DR/Riding-the-New-London-Bicycle-Rental-TreeHugger Positive No spare slots for returning bikes http://www.flickr.com/photos/ambernectar/4843184546/ Negative Bit of a teething problem with my key, but then all good! http://www.google.com/buzz/107668522414426237468/JtHpbKNhCE6/jimmy-Great-first-ride-on-the-cycle-hire-scheme Neutral / Positive “ Boris' bikes look great” http://www.google.com/buzz/nickbutcher/2XAXJgHf1Qw/crafty-Boris-bikes-look-great-but-bit-worried Positive
24. Discussion Picture during Week 7 Brandwatch.com 2010 Below we offer example mentions typical of the most lively issues. We provide the full url for each mention, plus the prevailing sentiment reading for each issue Issue Representative site type & Full URL Sentiment Call to extend scheme to Stockwell and south of river from residents http://www.facebook.com/note.php?note_id=439065769206&comments Neutral / Positive 1,300 Boris bikes are not being used two months since launch http://www.facebook.com/permalink.php?story_fbid=127396700645500&id=114373485281155 Negative "Londoners' enthusiasm and inherent honesty is in contrast to light-fingered Parisians. May it continue." http://www.facebook.com/permalink.php?story_fbid=436160785613&id=57482865613 Positive “ ...the time-honoured medium of funny stickers. Invasion of the Boris Bikes” http://www.google.com/buzz/jstadum/1swA3WMPWJq/Stickering-Londons-Barclays-bicycles-Boing-Boing Neutral “ ...Boris bike scheme urged to include helmets after two riders injured” http://www.telegraph.co.uk/wirecopy/8020258/Boris-bike-scheme-urged-to-include-helmets-after-two-riders-injured.html Negative Barclays Bicycle Hire scheme, affectionately known to locals as the 'Boris Bikes' http://www.prlog.org/10948204-intercontinental-london-park-lane-first-to-offer-free-boris-bikes-to-guests.html Neutral
25. Issues that have grown or fallen in discussion volume by Week 7 Brandwatch.com 2010
26. Appendix Brandwatch.com 2010 Search String Cycle Hire Scheme "Boris's bike" OR "boris's bikes" OR "boris bike" OR "boris bikes" OR "barclays Cycle Hire" OR "london bikes scheme" OR "london bike scheme" OR "Boris bike scheme"~6 OR "london cycle hire" OR "boris's bike hire"~6 OR "cycle hire scheme" OR "bike hire london"~6 OR "hiring bike london"~5 OR "hire bike london" OR "Boris bike"~4 NOT "working and investing for longer, selected some investment trusts, and rode"
![Brandwatch.com 2010 London Cycle Scheme – ‘Boris’s Bikes’ Sept 30 th 2010 Contact: Philip Newman or Bryan Tookey [email_address] [email_address] Tel: +44 (0)1273 234 296 ©2010 Brandwatch. All Rights Reserved Two periods covered Launch Week : 29 July – 5 August Week 7 : 20 September – 27 September](https://image.slidesharecdn.com/borissbikesreport-97-101001120736-phpapp01/85/boriss-bikes-report-1-320.jpg)
![Report Introduction & Structure ,[object Object],[object Object],[object Object],Brandwatch.com 2010 Section 1 – Period Comparison and Volume Profile This section presents volume, share of voice, and sentiment profiles for the 2 periods Section 2 – Twitter Focus Because Twitter is the platform with most subject presence, we include a Twitter focus, providing volume and sentiment readings for each period, and examples of positive negative neutral tweets Section 3 – Discussion Picture: Themes and Issues In this section we identify the different ways in which the bike scheme is discussed - whether on news sites, blogs, forums or Twitter . Themes and issues are identified, and representative mentions are provided. Each theme has been given a sentiment reading – do the themes reveal limitations, teething problems, strong points of the scheme, weaknesses?](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)